Herman Kienhuis, Investment Director

Herman brings to the team a lot of experience in strategy, corporate finance, M&A, venture financing, business development, product management, web/app development, online marketing and recruiting.


Antoine Hendrikx, Investment Director

Antoine is the financial conscience of SanomaVentures. Antoine has extensive experience in all aspects of the financial discpline.


Marije van Akkerveeken, Legal director

Marije has extensive experience as an M&A lawyer in the media industry and brings a wide range of legal expertise ranging from contractual agreements to privacy regulations to intellectual property rights.


Eli van Goudoever, Investment Associate

Eli brings experience from financial investment management and (re)structuring financial transactions, while also being a micro scale entrepreneur himself.


Max Hofland, Investment Analyst

Max brings experience in Finance, E-commerce, SAAS, marketplaces, marketing automation software and affiliate marketing. 



Jussi Kallasvuo, Investment Manager

Jussi brings in a experience in investment management and private equity and has a strong network in the Finnish telecom, media and technology sector


Ville Varis, Director Digital Strategy and Ventures, Sanoma News

Ville brings in a wide range of experience in strategy, business development and various aspects of M&A from digital media and telecom industries. Ville is also board member of and


Kai Talas, Manager Business Development and Ventures, Sanoma Learning

Kai is focusing on e-learning startups and brings very relevant experience from venture capital and business building perspective and from the educational business.

In addition, SanomaVentures uses experts and business mentors from Sanoma’s Business Units or externally, to bring specific in-depth knowledge with regard to the sector in which the venture operates.

Some of our experts:

  • Performance Marketing: Stefan Havik
  • Usability/user research: Annemarie Boon
  • SEO: Marcel van Etten
  • Business development: Leonard Bukenya
  • Growth hacking: Justus Fokker
  • Interaction Design (UX): Leonie van de Laar
  • Application & database architecture: Sander Kieft
  • Software development: Arjen de Vet
  • IP law: Jurren Baars
  • Communication & PR: Robin Janszen