European EdTech Finalists Selected for the Sanoma Startup Challenge.

sanoma-SSC-apple-greenAmsterdam, April 9, 2014. Sanoma has announced the five finalists for the Sanoma Startup Challenge 2014, selected out of more than 100 applications from 24 different European countries. The finalists are invited to present their company on stage at The Next Web Conference in Amsterdam on the 25th of April, where a jury will determine the winner of the challenge, receiving a cash prize of 25,000 euro. 

John Martin, CEO at Sanoma Learning: “This startup challenge fits our strategy of developing innovations to improve learning outcomes. We are delighted to be engaging with new entrepreneurial talent in building the future of learning”.

Quality
Herman Kienhuis, investment director SanomaVentures: “We were pleasantly surprised by the diversity and the high quality of the startups that applied for this first edition of the Sanoma Startup Challenge. So far, the challenge has already given us interesting new connections for both SanomaVentures, for potential investments, as for Sanoma Learning for future cooperation and partnerships.

Finalists
After a careful screening process, including Skype interview sessions, the following five finalists have been chosen and invited to come to Amsterdam:

Mentoring and pitching
All the finalists are invited to two days of workshops, where they will receive active mentoring sessions by Sanoma Learning and SanomaVentures experts and explore opportunities to develop their business in cooperation with Sanoma.

Furthermore they will get the chance to present their company and product on stage before an audience and a professional jury at The Next Web Conference in Amsterdam, during a special ‘Education track’, co-hosted by Sanoma, on Friday April 25. The winner will be selected by the jury immediately following the pitches and will receive a cash prize of 25,000 euro.

sanoma school header

About Sanoma Corporation
Get the world. Sanoma helps people access and understand the world. Sanoma is a front runner in consumer media and learning in Europe. We employ around 10,000 professionals in more than 10 countries. In 2013, the Group’s net sales totalled EUR 2.2 billion. Sanoma’s share is listed on the NASDAQ OMX Helsinki.
sanoma.com | twitter.com/sanoma

About Sanoma Learning
Sanoma Learning is one of Europe’s leading learning providers for the K12 education sector. Our 1,600 employees are connected by a passion for learning and a mission to improve the impact of education. We offer learning solutions, either in print, hybrid or digital formats, to take personalized learning to a higher level and improve learning outcomes while increasing efficiency.  We are a respected partner in education, working at the forefront of educational reform and innovation. We reach more than 40 countries globally and in Europe where we have strong local roots in Belgium, Finland, the Netherlands, Poland and Sweden.
learning.sanoma.com | twitter.com/sanoma_learning

 

SanomaVentures invests in Roomlr, the search engine for holiday homes

Amsterdam, 26 February 2014, SanomaVentures is investing in Roomlr.com, the international search engine for holiday rentals. With its database of 1.4 million locations, Roomlr offers a new and fast, easy alternative for finding a holiday home or apartment anywhere in the world.

Roomlr Screen Shot

Booking vacation rentals online is becoming increasingly popular, but is not as well developed as booking hotels or flights. Founded in 2013 by entrepreneur Bas Lemmens, who was previously involved in successful platforms like Booking.com, Easytobook and Isango, RoomIr aims to change that.

The journey starts at Roomlr

Whether for business or a holiday, Roomlr offers the widest range of square metres for every budget. From practical short-stay studios in the City of London and cosy houseboats in the canals of Amsterdam to exclusive 5 star villas in the hills of Ibiza and spacious chalets in the Alps. Whatever and wherever you wish to rent, your journey starts at Roomlr.

Wide range, easy to search

Roomlr has partnered with a large number of vacation rental providers in the travel industry like Belvilla, HomeAway, Housetrip, 9flats and Interhome. The wide range of rental options that Roomlr has thus been able to assemble and the simple search and filter method – also on smartphone and tablet – makes it much easier to find a holiday home or apartment.

Herman Kienhuis, investment director SanomaVentures: “Travel is the biggest e-commerce market in the world and it’s still growing fast, particularly online booking of holiday rentals. Backed by the valuable experience of Bas and his team, Roomlr has developed a platform which helps the international public find a suitable holiday location.”

Available cross platforms and languages

Roomlr is available in English, Dutch, German, Italian, French, Russian, Spanish and Portuguese. The website has been optimised for desktops, tablets and smartphones and there are native apps for iPhone, iPad and Android mobiles and tablets too. Bas Lemmens, director and founder of Roomlr.com: “Our aim is to make it as easy to find and book a holiday home or apartment as booking a hotel. With SanomaVentures as an investment partner, we have even more resources at our disposal.”

roomlr desktop

About Roomlr

Roomlr is a global search engine for any type of holiday home or apartment. Mission: present the most extensive range worldwide, combined with a powerful search engine. Having found a location, clients can book via the partner’s website. Roomlr offers a complete overview for every house: location, most competitive price, availability, quality photos, descriptions, ratings, detailed maps and every possible amenity. Roomlr is easy to use and optimised for desktop, smartphone and tablet.

Roomlr works together with a growing number of partners, including: 9flats, Ardennes Relais, BedyCasa, Belvilla, Booking, Bookings Made Easy, Casa4all, ClickWorldWide, Dancenter, e-Domizil, Flipkey, Gran Alacant, HappyHome, Hogenboom, HomeAway, HouseTrip, InterChalet, Interholiday, Interhome, Novasol, Roomorama, Roompot, Topic Travel, Bungalow.net, TUI Ferienhaus, Uphill, WaytoStay and Wimdu.

Roomlr.com | Facebook.com/roomlr

 

Digital startups find their way to growth capital

SanomaVentures expands portfolio of internet companies

Amsterdam, 27 January 2014 – The European startup scene is developing fast and startups are finding their way to growth capital. The introduction of various incubator and accelerator programmes has also improved the quality of the startups. SanomaVentures, the external venturing arm of Sanoma Corporation, expanded its portfolio significantly and summarises the year in the SanomaVentures 2013 infographic.

Startups are an important factor in the development of the European economy and their number is increasing, particularly in the Internet sector. One of the reasons is the greater readiness of young people to start their own business and the emergence of incubator and accelerator programmes. Programmes like Startup Bootcamp, Startup Sauna, and the recently announced Startup Europe Partnership, supported by the European Commission, help accelerate new startups in the early stages by offering seed funding, facilities and active coaching and support. This results in more and better quality startups.

sanomaventures infographic 2013 jobs

15 startups, 161 jobs
Dutch startups seem to know how to find their way to growth capital. In 2013, SanomaVentures’ Amsterdam office received over 400 investment requests, talked to 150 companies and negotiated with 33 entrepreneurs, which ultimately resulted in 9 investments. The 15 startups in which SanomaVentures has so far invested, currently offer employment to over 161 people, and 20 more are being recruited.

Smart money in new businesses
The strategy of SanomaVentures focuses on investing in early-stage startups which have launched a product but whose turnover is still low and which are particularly focused on attracting new customers. Sanoma looks at long-term partnerships with these businesses and therefore seeks Internet companies which have a strategic connection with Sanoma. Sanoma can boost the success rate of these startups significantly by contributing its media reach, industry and target group knowledge and access to its business network, as well as providing working capital.

Developments 2014
For 2014, SanomaVentures is focusing even more strongly on three strategic domains: digital consumer services, e-commerce and education.

Herman Kienhuis, investment director at SanomaVentures: “In television, healthcare, retail and education, mobile internet technology will be bringing massive changes in the coming years, which will offer new opportunities to startups. People will be watching more on-demand and online TV; they will use sensors to constantly monitor and make adjustments to their health; consumers will get inspiration in physical stores but will buy through screens; and teachers will use digital teaching methods which can adapt to any child or student.”

SanomaVentures expects the growth in entrepreneurship in Europe to continue and aims to keep pace with these developments and is planning further international expansion. Besides its office in Amsterdam, SanomaVentures is also strengthening its presence in Helsinki, Finland and is exploring the possibility of opening an office in Berlin.

sanomaventures infographic 2013

SanomaVentures invests in local shopping review site Wugly.nl

Amsterdam, 9 January 2014 – SanomaVentures is investing in Wugly.nl. Wugly.nl helps consumers find information on local shops based on the experiences of others. The platform has the largest database of independent consumer store reviews in the Netherlands.

wugly logo

Wugly.nl was launched in 2010 by Q&A Research & Consultancy, a market research agency that specialises in retail and organizes the ‘Best retailer’ competition. The site caters to the demand among consumers for a platform where they can read and write independent reviews on local shops all year round. Research shows that 45% of consumers decide where to shop partly based on the experiences of others*. Over the past three years, Wugly has collected close to a half a million reviews, of which more than 175,000 in 2013 alone.

Growth of Wugly
Frank Quix, Director and Founder of Wugly.nl: “Joining forces with Sanoma has given us a strategic partner who can help Wugly.nl quickly gain more brand recognition and help us take our platform to the next level. Together with Sanoma’s leading product comparison site Kieskeurig.nl and others, we can now offer consumers even better information in their search for the right local shop, i.e. improve the customer journey. We can also provide our business customers with greater added value in terms of gaining insight and reaching consumers. Moreover, this collaboration with Sanoma also allows us to step up our investments in new markets.”

Clicks & bricks
Online and offline shopping – clicks & bricks – are becoming more and more intertwined. A growing number of webshops are also opening offline locations, while ‘brick’ shops are increasingly using electronic marketing solutions and offering online ordering options. Sanoma sees attractive opportunities in bridging online and offline shopping. Herman Kienhuis, Investment Director at SanomaVentures: “Combining offline and online shopping offers new opportunities. Wugly has built up a valuable platform with shop reviews that can play an important role in this.”

Updated platform
The partnership includes the launch of a comprehensively updated and mobile optimized website and apps. The beta version of the updated desktop and tablet site is already available and the mobile site and app will follow shortly.

The expansion of services for our customers increases the added value of Wugly as a research and marketing tool. “Examples of this include the white label option, the integration of reviews on the retailer website, and the link to Business Intelligence tools,” explains Erwin de Haan, Commercial Manager at Wugly.nl.

About Wugly
The recommendations of others enables consumers to find shops that best meet their needs. Wugly collects the experiences of consumers with shops, shopping centres and webshops, and will soon start doing so for the hospitality industry as well. Over the past year, more than 175,000 unique and genuine shopping experiences have been added to the site. This brings the total number of reviews to half a million since the start in 2010. Besides its reviews, Wugly.nl provides consumers with extensive information on stores, webshops and shopping centres, such as locations, opening hours, brands, special offers and much more. What makes Wugly so unique is that it is comprehensive and objective.

Wugly offers retailers tools for the best form of online word-of-mouth advertising. This enables retailers, realtors and city marketeers to easily gather and share the experiences of customers who have visited their stores, shopping areas/centres and webshops. Active customer contact is encouraged through various tools and consumers and competitors can be analysed through real-time insights.

wugly.nl | twitter.com/wugly | facebook.com/wugly

 

*About the study: The consumer study was carried out by Q&A Research & Consultancy. More than 1,150 Dutch consumers took part in the study, conducted in the fall of 2013. All results were weighted for age and gender.

Sanoma organizes Sanoma Startup Challenge: The Future of Learning

sanoma-SSC-apple-greenSanoma is inviting digital learning startups to participate in the Sanoma Startup Challenge, in an effort to actively support the future of education. Sanoma Startup Challenge is a startup competition that is open to European startups active in the ecosystem of primary and secondary education.

The selected finalists will pitch their ideas and receive extensive feedback and mentoring from Sanoma during an event held in Amsterdam.  All the finalists will receive active mentoring sessions by SanomaLearning and SanomaVentures experts, the opportunity to pitch at The Next Web Conference in Amsterdam and the chance to improve and expand their business in cooperation with Sanoma. The final winner of the Sanoma Startup Challenge will receive a cash prize of 25.000 euro.

A European Challenge
European companies are eligible to apply to the startup challenge, of which the final event will take place in Amsterdam on 23, 24 and 25 April 2014. The 5 selected finalists will get an all expenses paid trip to Amsterdam. On April 23 & 24, they are invited to a workshop where they will receive mentorship and will have the opportunity to network with Sanoma executives, Sanoma Learning industry experts and SanomaVentures’ investment team. Furthermore, finalists will also be invited to visit The Next Web Conference in Amsterdam on 24 & 25 April and will get the opportunity to pitch to the The Next Web Conference audience and a jury, who will announce the winner directly after the pitches. The goal of this challenge is to identify Europe’s most promising startups in K12 education, and find opportunities to expand their potential by working together with Sanoma. sanoma school header

Startup Criteria
In order to join the challenge, Sanoma is looking for startups satisfying the following criteria:

  • European-based companies in the market for K-12 education (for up to 18 years old, pre-university level education)
  • Companies with a live product and growing customer base, but generating revenues below EUR 2 mln and not older than 5 years.
  • B2B or B2C internet-related software services offered to schools, teachers, parents or children/students.
  • Services aimed at improving learning in a broad sense, among others (but not restricted to):
    • Personalized / adaptive / gamified learning software
    • New learning content, educational apps, video’s, games
    • Digital learning environments, school management systems
    • Tutoring, home learning, pre-school education
    • Analytics, productivity tools, comparison services

Details
The application round is open now. The round closes on 1 March 2014 at 23:59 CET. Finalists will be invited to a workshop with Sanoma experts in Amsterdam on 23 April 2014 and will also be invited to visit The Next Web Conference in Amsterdam on April 24 & 25 and get the opportunity to pitch to the conference audience and a jury, who will determine the winner. Startups can apply via the following form at F6s:

Apply

By applying you accept the terms and conditions for the Sanoma Startup Challenge.

About Sanoma Corporation
Get the world. Sanoma helps people access and understand the world. Sanoma is a front runner in consumer media and learning in Europe. We employ around 10.000 professionals in more than 10 countries. In 2012, the Group’s net sales totalled EUR 2.4 billion. Sanoma’s share is listed on the NASDAQ OMX Helsinki. sanoma.com | twitter.com/sanoma

About Sanoma Learning
Sanoma Learning is a leading European provider of learning solutions in print and digital format. Our solutions bring better learning outcomes to pupils and support teachers in their daily work. Sanoma Learning consists of six companies, which operate in five European countries: Van In (Belgium), Sanoma Pro (Finland), Malmberg (the Netherlands), Young Digital Planet and Nowa Era (Poland) and Sanoma Utbildning (Sweden). learning.sanoma.com | twitter.com/sanoma_learning

SanomaVentures invests in comparison site for learning & development

logo-springest-lowAmsterdam, 10 December 2013 – SanomaVentures is investing in Springest. Springest supports consumers, employees and HR professionals in their professional development by allowing them to search and compare an extensive range of trainings, courses and study programmes. Visitors can browse over 25,000 reviews to gain better insight into the value of a wide range of training programmes.

Springest, established in 2008 by Ruben Timmerman, received seed funding in 2011 from reputed Dutch entrepreneurs Marque Joosten (co-founder funda.nl), Patrick Kerssemakers (co-founder fonq.nl) and Floris Rost van Tonningen (co-founder hyves.nl) and from Dutch bank Rabobank. In the past two years, Springest has developed into the leading comparison site for training and personal development programmes in the Netherlands. Additionally, organisations like Aegon, Alliander, Getronics and Vattenfall all use Springest Go: a dedicated portal that allows them to map out specific training options for their staff and process enrolments. In 2012 Springest also launched activities in Germany and the UK.

The Amazon of Learning
Springest has the ambition to develop into the ‘Amazon of Learning’. Ruben Timmerman: ‘With its international scope, media reach and online expertise, Sanoma is an excellent partner that can provide us concrete support in the realisation of our plans. One of our key investment areas is product development. Springest Discover, for example, which suggests suitable training options based on your LinkedIn profile. Working in partnership with Sanoma, we intend to increase our reach in the Netherlands from 2.5 to 5 million unique visitors per year. In addition, over the next two years we aim to establish a leading position in Germany and the UK, and we will be launching local sites in other European countries. Through Springest.com, we will take our first step in the comprehensive comparison of all e-learning tools – a quickly expanding segment, particularly in the US.’

Growth potential for Sanoma in education and comparison sites
SanomaVentures’ Investment Director Herman Kienhuis: ‘Springest is a major success in the Dutch professional learning market, a sector which we believe has considerable online growth potential. Through this investment, we aim to help Springest consolidate this success and accelerate its international expansion. In this context, they can also benefit from our experience with comparison sites like Kieskeurig.nl and our participation in FashionChick.com, which has been rolled out internationally as well.’

Screen Shot Springest.co.uk

About Springest
Springest.nl is the Netherlands’ largest independent comparison website for professional courses, trainings, study programmes and in-company L&D programmes, offering visitors over 34,000 training products from 2,900 providers and over 25,000 reviews. According to a NIDAP study, Springest is the most frequently consulted source of independent information among HR professionals. For organisations with over 1,000 employees, Springest offers a tailor-made catalogue of business training programmes: Springest Go. Each month, Springest welcomes some 300,000 visitors from the Netherlands, Germany and the UK. In addition to learning programmes, trainings and courses, visitors are also offered e-learning products, articles, a FAQ, tests and personal recommendations.

Springest.com | Springest.de | Springest.co.uk | Springest.nl

SanomaVentures and Vault79 invest in FashionQlub

Amsterdam, 20 November 2013 – Together with the founders of fashion retailer Vault79, SanomaVentures is investing in FashionQlub, the company behind fashion deal site Goeiemode.nl, among others. Combining the activities of Vault79.com with FashionQlub will create one of the biggest online flash sale retailers in fashion and lifestyle in the Netherlands, with international ambitions.

FashionQlub, best known for its webshop Goeiemode.nl, was founded in 2010 by Lennart Koopmans and Alexander van Nimwegen, who received a LEF entrepreneurship award in the same year. At Goeiemode.nl consumers can buy fashion items at an amazing discount every day. In 2013, FashionQlub opened a 1,250-m2 store in Leiderdorp which also functions as its head office.

Screen Shot 2013-11-19 at 9.16.25 PM

Expansion
FashionQlub doubled its turnover in 2013 and made substantial growth investments. This included acquiring the shopping communities 42HRSclub.com and Brandfield.com and setting up white label activities for newspapers and magazines, such as De Telegraaf, VIVA and Veronica Magazine. The company also took the first steps towards expanding into children’s items (kidsdeals.nl) and launched webshops in Belgium (goeiemode.be) and Germany (gutemode.de).

Strong collaboration
Lennart Koopmans, co-founder of FashionQlub: ‘We already had good business relationships with various Sanoma titles, including VIVA, Veronica Magazine, FashionChick.nl and Vault79.com. With this investment by SanomaVentures and the founders of Vault79, we can expand the team and increase our marketing power to speed up our growth.’

Michiel Muller, co-founder of Vault79 and co-investor in FashionQlub: ‘The joint investment with SanomaVentures in FashionQlub means that we can develop a strong market position for both Vault79.com and Goeiemode.nl in the Netherlands and grow further internationally.’

fashionqlub winkel

About FashionQlub
FashionQlub is a company that arranges fashion deals for various websites and media, such as private labels Goeiemode.nl, 42HRSclub.com and kidsdeals.nl as well as for De Telegraaf, Veronica Magazine, VIVA and Fashionchick. FashionQlub exclusively offers premium brands such as Diesel, Kuyichi and Denham, for both women and men. These top brands are offered at very attractive prices with up to 90% discount! Furthermore, FashionQlub has a 1,250-m2 fashion store in Leiderdorp where customers can shop every day and where sample sales are organized regularly.

Fashionqlub.com
goeiemode.nl | facebook.com/goeiemode
vault79.com | facebook.com/vault79

SanomaVentures invests in online reward programme

ippies.nl offers “Airmiles” for online shopping

Amsterdam, October 15, 2013 – SanomaVentures invests in ippies.nl: a reward programme whereby consumers can save money with their online purchases at a large number of Dutch webshops. With each purchase, consumers earn ‘ippies’, which represent real monetary value. These can then be spent in the ippies.nl gift shop and various webshops or converted into gift vouchers.

ippies

ippies.nl was founded in 2007 by Emiel Fokker and received a seed investment by two informal investors. Since its launch, over 150,000 users have registered with ippies.nl. Many of the earned ippies have since been spent again.

Earn rewards at many webshops
It is now possible to earn ippies at over 800 webshops, including leading Dutch retailers bol.com and wehkamp.nl and a large range of other online shops such as NewYorkPizza.nl, CheapTickets.nl, hi.nl, 123tijdschrift.nl and voor-thuis.nl. Among the partners are a large number of travel providers. Sanoma is also planning to add its new webshops, such as Leef.nl (pharmacy and health products) and Yixx.nl (jewellery).

Herman Kienhuis, investment director at SanomaVentures: “Everyone in the Netherlands is shopping online, and the amount spent keeps on growing. ippies.nl gives consumers a simple and fair way to save money with each online purchase and also helps the partner webshops to generate more turnover and loyal customers. ippies.nl fits really well with Sanoma’s e-commerce strategy.”

Official online payment
ippies has recently been approved as an “official” online means of payment. Webshops which implement the ippies.nl payment module can accept payment with ippies and will then naturally receive euros on their bank account from ippies.nl. Buckaroo is the first PSP (Payment Service Provider) to offer the ippies.nl payment module to its 3,000 customers.

Emiel Fokker, founder of ippies.nl: “ippies.nl has worked on this reward programme and partner network for some years now. With the help of Sanoma, we have even more to offer to our users and partners and we hope to accelerate our growth. We can now communicate more directly with various target groups, which will contribute to a higher conversion among our partners, particularly if they also accept ippies as a means of payment.”

The investment will be used to improve and expand the website, strengthen the team and promote ippies among Dutch consumers.

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About ippies
ippies.nl is the best online reward programme in the Netherlands for anyone who buys anything online. What’s more, it’s free! Through ippies.nl you can shop like your used to at over 800 partner webshops and earn free ippies. You can then save between 1% and 25% of the purchase sum (also in sales and other discount campaigns). ippies.nl receives sales commissions, which you receive on your account in the form of ippies. You can spend your ippies at many webshops. ippies.nl represents the interests of its users and is therefore member of the Dutch home shopping association Thuiswinkel.org.
www.ippies.nl | facebook.com/ippies.nl

SanomaVentures invests in car-buying advisory service

Logo Mijn AutoCoachAmsterdam, 30 September 2013 – SanomaVentures invests in Mijn Autocoach: a service designed to advise consumers when buying a (second-hand) car. The experts at Mijn Autocoach help them select a suitable car online, accompany them to inspect the vehicle and provide support in negotiating a fair price.

Mijn Autocoach was founded by entrepreneurs Ernst Zijlstra and Joost Zijlstra and was launched in October 2012. In recent months Mijn Autocoach has recruited skilled and reliable car experts to enable it to offer the service nationally. It has also entered into partnerships with Dutch automobile association ANWB and others for providing add-on services, such as car insurance, trade-in and extended guarantees. The SanomaVentures investment enables Mijn Autocoach to further build its organization, reach the right audience, and roll out its services in the Netherlands.

Ernst Zijlstra, director of Mijn Autocoach: “We are delighted with this investment by SanomaVentures. It not only widens our reach, but by using Sanoma’s expertise and network we will be able to grow faster.”

Supplementing AutoWeek and Autotrader

Herman Kienhuis, investment director SanomaVentures: “Mijn Autocoach provides consumers with very valuable support in the purchase of a second-hand car. This is a great addition to the inspiration and information about new and second-hand cars already offered by Sanoma websites such AutoWeek.nl and Autotrader.nl. Mijn Autocoach meets people’s need for a worry-free way to buy a good car at a good price.”

auto-check-mijn-autocoach

About Mijn Autocoach

Mijn Autocoach is a brand new service in the Netherlands. We are convinced that we can help many people find and buy a new car. We do so by providing personal and local support, not just by giving tips online. Mijn Autocoach works with various partners, enabling it to provide additional services such as guarantee, car insurance and trade-in service.
www.MijnAutocoach.nl | facebook.com/MijnAutocoach | twitter.com/MijnAutocoach

 

SanomaVentures invests in video discovery app

WappZapp combines catch-up TV, webvideo and movies in one app.


wappzapp iconAMSTERDAM, August 29, 2013 – SanomaVentures is investing in WappZapp, a video discovery start-up. WappZapp selects the best web videos and online TV programmes enabling you to organise your very own playlist. The selection can be viewed on a smartphone, tablet or TV. Over 350,000 users in the Netherlands have downloaded the free app.

Last week, the company announced that it had added paid movies, series and stand-up comedy shows to the selection, making it the first company to offer both free and paid VOD in a single app. Another unique feature is the ability to link the app to a computer screen or connected TV. WappZapp thus transforms an iPhone or iPad into a remote control and makes it possible to watch online videos on a large TV screen.

Herman Kienhuis, investment director at SanomaVentures, believes that the app has great potential: ‘Sanoma sees substantial growth in online video. The Internet is increasingly being used to view video content and there’s a tremendous range on offer. WappZapp makes discovering and viewing online video content as easy and fun as traditional zapping through TV channels. Because viewing is possible both through the app and via connected TV’s, WappZapp is prepared for future developments in the TV market. This is a great addition to Sanoma’s existing TV channels and video websites.’

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A refreshing range of video content
The broad range offered by WappZapp aggregates the best catch-up TV, movies, YouTube videos and new online TV channels like TEDtalks, VICE and Red BullTV with video’s from local brands such as NU.nl, Autoweek and Flabber. Besides the pre-selection by the editorial staff and ‘curators’ like 3fm DJ Michiel Veenstra, users can compile their own selection of programmes based on popularity, follow their own personal interests and watch their friends’ favourite videos. Regarding the company’s position in the TV market, WappZapp co-founder Wienke Giezeman believes that ‘People don’t want a different app for each form of TV. Sometimes people want to watch a favourite TV show and at other times they feel like watching an engaging documentary or a good movie.’

Rapid growth in on-demand viewing
In Giezeman’s view, ‘It’s fantastic to see how TV broadcasters are increasing their online activity. In addition, video from innovative brands and vloggers are becoming very popular on the web. Like Kevin Spacey recently told the industry, it’s a logical shift because it’s what the new generation wants. But international VOD giants like Netflix and HBO don’t accommodate this transition for these content creators. We’re working together with the industry to become the platform where all video producers can find their respective audiences and make money with new revenue models.’

video wappzapp

The future of TV
WappZapp, founded in the summer of 2012 by Colin Ellis and Wienke Giezeman, last year won the Dutch Startup Award for ‘Best mobile app’ and the Accenture Innovation Award for ‘Most innovative entertainment company in the Netherlands’. Above all, however, the founders are proud of how users have really embraced the app: ‘Over 100,000 people now make intensive use of the app, on average 40 minutes per session. Our peak hour is around eight in the evening, which means that we offer a real alternative to traditional TV.’ SanomaVentures’ investment will be used to further develop functionalities, expand to Android and the web and raise awareness of the app.

WappZapp is available in the iTunes App Store for iPad and iPhone: https://itunes.apple.com/nl/app/wappzapp.tv-films-series-en/id466863591?mt=8

About WappZapp
WappZapp is your own online TV portal that provides an overview of catch-up TV, YouTube and innovative web TV. It allows you to watch your favourite shows, check what your friends are watching and view videos on every screen. With the world at your fingertips, the days of aimless zapping are over. Zap through the best on the web with WappZapp.
http://www.wappzapp.com | twitter.com/wappzapptv